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How can you get the most from your Job Postings?

* Think about where you're posting your job: Top niche job boards categorize jobs by industry and profession. This enables companies to reach exactly the right audience and not a broader cross-section, which may lead to unwanted queries by candidates lacking appropriate skills.

* Write appealing job descriptions: One of the advantages of Internet job postings is that you have plenty of room to describe the job and define the requirements for qualified candidates. We have long passed the telegram style of newspaper ads. Short, non-descriptive job postings may result in candidate apathy or a heap of unqualified responses. These days, candidates crave information about job requirements and working environment. What skills are needed? What are the qualifications? What is the compensation? What is the work environment? What are the benefits? Does a firm emphasize training and development? Job descriptions are also an opportunity for companies to market themselves favorably. A well-crafted job ad suggests that a company cares deeply about the types of workers it
wants and pays careful attention to detail.

* Create an exciting company profile: Craft a company profile within the job ad to demonstrate that this is a company that leading candidates will be proud to work for. Describe the company's culture and history. Emphasize key features, such as management training, growth opportunities, healthcare and other employment benefits. (Get a free company profile with any "featured employer" posting package at wineandhospitalityjobs.com)

* Market your company more aggressively: Many Niche boards enable clients to post a company logo on their homepage (Just login to your account at wineandhospitalityjobs.com to attach your logo). The logo links to a firm's profile and/or a list of their jobs. This separates these companies from the pack. This is a powerful way to increase the brand awareness of your firm.

* Use the resume database wisely: Niche boards have more targeted resume databases and attract specialized candidates who are knowledge of a software system, such as SAP? If so, use SAP in the keywords to narrow down the field. Do you want to poach from your competitors, who may have well-trained candidates that would benefit your company? Then use their names in the keywords to see if you can land a coup. (Unlimited resume access comes with any "featured employer" package at wineandhospitalityjobs.com)

* Communicate with your niche job boards: In most cases, the owners, executives and customer service staff of niche boards know their industry, markets and professions better than anyone else. If you're not speaking with your job board, you're missing an opportunity to learn from experts. Niche job boards understand how to reach job seekers. Ask their advice, make use of their insights. (Call us anytime at 707.319.2500 or email margie@otlconsulting.com).

 

 

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