============================
Seeking Maintenance Technicians
Exciting new opportunity with Napa Valley’s Private Vineyard Retreat.
Amazing luxury resort with a strong management team
and excellent growth potential
Read more
Come and join our excellent team of skilled Maintenance Technician’s, at one of Napa Valley’s most luxurious resort and spas, Calistoga Ranch.
For further information or to apply please contact:
Kristina Jetton
Director of Human Resources
kjetton@calistogaranch.com
Fax: (707) 254-2818
============================
Be an essential part of the Grand Opening of Napa’s Newest Resort, Solage Calistoga, where cosmopolitan luxuries take on a casual attitude.
We seek enthusiastic team members with excellent communication skills both written and verbal, a dynamic phone manner and a highly organized, detail oriented work style to join us in the role of Reservationist. Previous telephone or guest service experience needed, especially in a hospitality setting. Solid computer skills required, hotel systems, such as Springer-Miller preferred.
Read more
Apply via email to Careers@Solagecalistoga.com
Fax or mail your resume and information to:
Solage Calistoga, 755 Silverado Trail, Calistoga CA 94515
Fax: 707-942-7443
============================
8 Tips for Writing Effective Internet Job Postings
1. Use your Employee Value Proposition
Before you delve into the position that is being advertised, you must first determine the Employee Value Proposition (EVP). A well-written EVP offers a compelling answer to the question, "Why would good talent want to work for our company rather than for the competition?" This must be created and constantly refined within your organization, because this is the information that typically brings the reader from the level of "awareness" to "interest" or even "action."
2. Keep it organized
This is the MTV age. People scan rather than read. Add to that the fact that computer screens are read 25% slower than printed materials. It's a challenge to get your point across in a posting. So you have to organize people's thoughts through carefully arranging your copy. Don't mix requirements when describing the job itself. Most of all, don't make the copy look overwhelming. Use bullets, subheads and different type (like bold and italic type where permissible) for clarity. Start off with something compelling...like your Employee Value Proposition. That's the hook to get them to read more. Then, talk about the position. Finally, you can mention requirements followed by response information.
3. Give useful information
People are on the Internet to get information. They're not interested in fluff. So be descriptive and informative. For example, many postings start off with something like this: "We're a high-growth leader, looking for an ambitious, goal-oriented professional with the drive to make a difference." A lot of time was spent filling the sentence with meaningless adjectives rather than information that is meaningful to the candidate's decision making.
4. Be benefits-oriented
Speaking of useful information (see #3), to attract the highest number of potential candidates you need to write benefits-oriented copy. This is not necessarily the benefits package, although you could include some of the more persuasive benefits. But you need to pique the reader's interest with "what's in it for them." If you've already formally or informally written your Employee Value Proposition, you've got something to sell to candidates. But, since the advantages of joining your company may be different from one job discipline to another, you should think beyond the EVP and include those benefits that directly target your audience.
5. Make it personal
Here's another tip that will result in enhancing your posting's readership. Make the tone of your copy conversational. So many postings read like job descriptions...because they are! The magic of technology saves time, but it doesn't give you a results-oriented posting. Cut out the stiff language like "the candidate will" and other non-attractive phrases. Make it seem like you're talking directly to the reader by using pronouns like "you." That not only sounds like you're talking to the reader, but it is also easier to read and lets the candidate mentally put themselves into the position.
6. Be action-oriented
Accelerate. Accomplish. Achieve. These are action verbs and help to drive people from "interest" to "action" as they read your posting. How many times do you see postings with flat verbs like "this is a great opportunity" when they could be creating action with a phrase such as "seize this opportunity."
7. Be concise
A few years ago, conventional wisdom taught us that copy on a Web posting can be infinite. Companies went wild with the copy space that the Internet offers over print, forgetting that people just don't read. Now we feel that although additional copy may not cost any more on the Internet, the real cost of excessive copy is driving away readers. So edit. Freely. But avoid abbreviations. There's no sense in using them on the Web. Abbreviations just make your posting more difficult to read.
8. Use descriptive titles
We find companies get hung up on using their internal job titles for postings. Problem is, there are some job titles that just do not resonate with readers. For example, don't use "Account Coordinator" when what you're really looking for is a "Customer Service Representative." Using a title that is less generally accepted can limit your readership. For those sites with a search results page (like Monster), it's a great idea to put additional pertinent information in the title - things that will give you an edge over the competition. Include information about the position (like a shift or required skill) or about the company's advantages as an employer (like a commission or bonus). Finally, don't use company jargon in the title. That includes insider language only known to your current employees or position levels. Administrative Assistant II means nothing to the reader. Administrative Assistant is sufficient.
============================
Please have a look at the most progressive Port website in the world. Visitors to the site can sign up for an excellent FREE enewsletter on Port, Madeira and the wines of Portugal's Douro Valley. Renowned Port expert Roy Hersh hosts this site which also contains a friendly and informative interactive Forum to learn more about Port and share ideas, along with a Marketplace to provide tips to purchasing great deals in the US and UK. On the Travel Page, you will learn about "once-in-a-lifetime" insiders tours of the Port and Madeira regions that Roy hosts a few times a year.
www.fortheloveofport.com
============================
OTL / W&HJ forum
We recently asked for your answer to the question ..
"What makes a destination restaurant?"
Here were some answers that we liked:
"any restaurant that provides a unique dining experience for travelers, whether it is for a special event like a wedding or honeymoon or corporate event" - Michele Tisseur, Private Baker
"A destination restaurant has a strong brand that is recognized regional, not just locally. It typically has a well-known chef, with well-known specialties (i.e. signature menu items, drinks) or is located within a larger destination resort, city, or attraction." - Kerrie Van Horn, Director Sales & Marketing Chase Center on the Riverfront
"Of course great food,as well as cuisine that is regionally and seasonally focused. People who are well in tune with food and wine pairings. Good service ,and a willingness to cater to guests special needs and requests. A dining experience that is memorable and well worth sharing with friends and family.As we all know are best advertising in this busines is a happy satisfied customer." - Darren T.Crowley, Oceanaire Seafood Room, Minneapolis, Minnesota
"The best way to answer the question is to name a couple of Restaurants and see what they have in common. The French laundry in Yountville California located in the heart of the Napa Valley. Terra located in Saint Helena also in the Napa Valley. Things in common: Great chefs, French Laundry has Thomas Keller Tera has Hiro Sone With Great Chef usually have great food. The food is usually inovative and creative with originality. The service is profesional The restaurant also sports a good wine list The ambiance is tasteful and elegant, and both of these restaurant are located in the heart of the wine country of Napa Valley a destination spot." - Chef Hector Marroquin of Napa Valley Chef Catering
"Definitely an interesting atmosphere and cuisine. There has to be something unique and worth going out of your way for. In can be something as simple as having a good biscuit or awesome bisque." - Bryan Thames, Telluride Bottleworks
"The site, the location and quality of food. The service standards offered and the expertise by the staff and management. The ambiance and visibility to diners and winers that is attractive. Lastly the appetising nutritional meals well prepared by seasoned chefs and served by grooming waitresses and waiters." - Henry Tenga Group : Cresta Hospitality Unit
Have an answer of your own?
Visit the WineAndHospitalityJobs.com forum and become a member today!
