If you’re having trouble recruiting the employees you need these days, the solution might just lie in your Marketing department.

Can you attract all your desired customers using one sales technique? Well, you can’t bring in all employees with one method of recruiting either.

A basic concept of marketing says that there is no such thing as a “market.” Instead, there are “market segments” … different customer groups, each attracted by a different sales appeal, and reachable through different means.

Finding these segments means reaching out beyond the traditional recruitment methods. Recruitment should be an ongoing effort to attract passive as well as active candidates and show them why working for you will put them a cut above the rest.

Customize the Offer

Consider customizing your offers to the individual needs of candidates, rather than present a one-size-fits-all package. Everybody’s need is different, everybody’s want is different.You have to know your employee … and how you can work together. Offers made in this effort include bonuses, profit-sharing, shorter workweeks, and cafeteria-style benefit plans. Some companies also offer at-home technology packages, including Internet, cell and PDA service, and subsidized daycare and eldercare. Some even offer paid income tax preparation.

Create a Budget

Companies should create a recruitment budget just as they do a marketing or sales budget and make use of another marketing concept called Unique Selling Proposition (USP), in reaching out to candidates. A USP is what makes an organization different and superior to competitors. Is it hours, pay, flexibility or reputation? Tell people. Think of something that makes you different, or you will look like everyone else.

Get your Message Out and Get it Right… and How WineAndHospitalityJobs.com can Help

Consider becoming a Featured Employer. By upgrading to this level, you will receive instant access to our candidate database, which consists of approximately 100K wine and hospitality professionals! With unlimited job postings, you have the flexibility to post openings for all your departments and customize each offer to that particular candidate segment.

Don't have multiple positions to fill? You might soon. WineAndHospitalityJobs.com recently conducted a "Career Happiness Poll" that indicated that a whopping 60.5% of employees had looked for work outside their company in the previous 90 days. These trends are set to continue. Generation Y are a talented bunch but are projected to change jobs every two years. Thus, recruiting needs to be an ongoing and continuous effort to meet the new demands of today.

Finally, try different marketing strategies and gauge which approach produces the best results. Our packages are designed to provide the best, most flexible recruitment options, with your budget in mind, even for the small employer. With unlimited job posting, you can try different approaches and marketing tactics, then test and test again, at no extra cost to you!

* We have emphasized in a previous article the important of a well designed job posting. If you're having trouble creating a compelling job posting, email us and we'll help you customize your message for real results.

Give your Organization a "Face"

At WineAndHospitalityJobs.com, we offer a company profile page to all featured employers. This gives companies the opportunity to showcase the most attractive elements to their organization. Profile pages act like your marketing brochure - it's where all the selling points of working with your company are put together in one place and presented directly to your target audience.

Don't Wait until you have a Real Need

Are you typically recruiting when you need the position filled yesterday? Don't. Not only will the urgency be aparent to the candidate but you are less likely to hire for the right reasons when under the gun. The real stars, the ones that you wish to attract for your key positions, will shy away from an organization that comes across as needy or desparate - leaving the door wide open for candidates of a lesser quality.

How Passive Candidates SHOULD be Handled

* Sell! A passive candidate needs to be sold on your opportunity & company
* Keep all communications and documentation CONFIDENTIAL
* Focus on why the candidate should work for your organization and what that particular candidate's "hot buttons" are
* Be persistent. Passive candidates need extra motivation to continue the process

WineAndHospitalityJobs.com offers candidates the ability to hide their profile or make it confidential, to have job notifications delivered directly to their inbox on a daily basis, and provides job matching capabilities, making us the choice for both active and passive candidates.

We have packages priced for any size employer, or can create a custom package based on your needs. Call us now at 707.933.0687 or email for information.