Despite the growing trend for companies to
turnover their staff frequently, or fire them
and use consultants on an "as needed" basis,
there is still a requirement for firms to keep
their best performers for the permanent
positions needed in the organization. With more
and more people taking to working for
themselves, or moving around experimenting with
careers and employers, the task of keeping good
staff becomes more challenging.
Employee turnover can cost organizations
thousands of dollars when you consider lost
production time, re-training, etc. One of the
key ways to keep good staff is to instill in
them a sense of loyalty and commitment. Here are
some ideas to achieve this:
Start With the Basics.
When a new employee starts, assign a
buddy to them. Make sure they understand how
the company works, its policies and
procedures. Give them a thorough
orientation. Help them to fit in easily and
quickly.
Plan Together.
If this is an employee you want to keep,
make sure you discuss with them a plan for
their career development. Ensure they know
you are willing to invest time and money in
them to achieve mutual goals if they are
interested to stick around and learn.
Be Flexible.
Be flexible with work arrangements. The
old 9 to 5 routine is going the way of the
dinosaur. Allow for flexi-time. Consider
allowing them to work an extra hour a day to
build up time for a day off every couple of
weeks. If the type of work they are doing
permits, consider allowing them one or two
days a week when they can "work from home".
Don’t be Greedy.
Be realistic with overtime expectations.
People are entitled to a life, and if you
look after them holistically, they will
reward you with the loyalty you seek.
Understand their family commitments.
Flexible work schedules are a blessing to
working family partners, as are day-care
crèches etc. You are not hiring a single
automaton, you are hiring a human being with
a life and a family, and it has to blend
successfully if it is to be lasting and
rewarding.
Forget the “Use By” Date.
Don't forget your retired staff. Many
retirees soon find a life of retirement
somewhat boring and will jump at the chance
to work part time, or mentor new personnel
(a win-win situation).
Reassure their Security.
If you want to keep staff, you have to
prove that their career is not at risk by
staying with you, and that you have what it
takes to be a modern employer. Nobody is
going to leave a company that pays well,
understands their needs as a human being,
and offers job security together with a
career plan for advancement.
Don’t Forget the Rewards.
Brainstorm and ask staff for their ideas
on reward/bonus systems. Rewards need not
entail cash bonuses, but may include
benefits such as child crèches, flexible
hours, time off, payment of Association
fees, etc.
Show Interest.
Show an active interest in your staff’s
welfare and enjoyment in their employment –
don’t wait until the once a year interview.
You could try offering a company Social
Club, or staff picnics, or a newsletter
primarily for and about the staff rather
than a strictly business newsletter. Do any
of your staff do things like volunteer work,
or work with Boy scouts, just for examples,
because if they do, some recognition and
perhaps some kind of donation or sponsorship
towards their activity, sporting group, etc.
would go a long way to ensure their loyalty
and appreciation.
Keep an Ear to the Ground.
Don’t wait until disgruntled staff come
to you – by then, much damage has already
been done. Whether the problem is at an
individual level, or involves an entire
department, or an individual Manager, act
quickly and be seen to be taking steps to
rectify any problem areas. Consult with all
levels of staff. Encourage your management
to take weekly walks around departments,
letting their presence be known, asking
friendly questions, showing concern, and
taking steps to rectify problems.
Never Mislead.
Finally, if the job opening you are
offering is potentially a short-term
arrangement, or likely to change or
disappear in the future, be open and honest
about it upfront. Never mislead employees.
In a nutshell, the key to remember is that
many employees think of their company
(employer) as an extension of their family.
Treat them as you would a valued family
member and you will have lifelong loyalty.
Treat them as a ‘number’, a disposable
commodity, and you will have nothing.
-Terri Levine
Written by Terri Levine, MCC, PCC, MS,
CCC-SLP, the CEO of Coaching Instruction.com,
popular Master Certified personal and business
Coach, sought after Public Speaker, and Author
of bestsellers, "Stop Managing, Start Coaching",
"Work Yourself Happy", "Coaching for an
Extraordinary Life" and "Create Your Ideal
Body". She can be contacted via the web site
www.TerriLevine.com or by telephone:
215-699-4949.