4 Tips for Successful Online
Job Posting
While
many of the rules for writing job postings are the same for both print and the
Internet, there are some fundamental differences.
Proof your posting. While it's important to avoid typos in both
mediums, it can make a big difference online. Job seekers search online
classifieds like they do databases. If the job title or keywords are misspelled,
they may not be able to find your ad.
Wording is key. For similar reasons, use accurate keywords. That's
because job candidates won't be reading straight through an online job site as
they would read a newspaper's classifieds. Instead, they'll type in keywords
such as "account manager" or "wine job" to find matching jobs. If you don't use
keywords when you write your job posting, a job seeker may not pull up your ad.
Include a salary range. It's important to specify a salary range.
This will cut down on your timing spent screening people who are not interested
in working for range you are able to offer.
Be liberal in your wording. Our postings allow considerable space, so
use this to your company's advantage. In addition to posting your job opening,
give a thorough description about your company, benefits and culture. Many
employers assume that job seekers know general information about their company,
and often this is not true. Both The French Laundry and Denny’s are restaurants,
however their target candidate is not the same at all. The same goes for Auberge
du Soleil and Motel 6 – both could appear in the hotel/motel category, yet are
very different companies and have entirely different target candidates. Tell
candidates "who and what" your company is, what you are looking for in an ideal
candidate, and why they might want to work for you. Not only will your responses
go up, but they will also become more targeted to both the position and the
company.